Marketing Skills are as Natural as Relationship Building

What Small Business Advertising Ideas Are You Thinking Of?

Sometimes in business you need to think outside the box to find a new service or product that people are seeking out and that will make you stand out from the crowd.

I am a strong believer in having multiple streams of income in your business, and this is one way you can achieve that.

I have worked with many different businesses and among them was an auto repair shop.  I was thinking outside the box and suggested they create a women’s car care center to produce multiple streams of income.

The shop implemented this and it was great!  The center was targeted to appeal to women, since statistics show that women have the most influence in buying a vehicle and deciding where to service it.

The shop sent out mailings for classes on various vehicle issues such as changing tires, checking oil, and what to do in emergency situations, and they offered a special 21 point inspection so women would know what to expect in the future in vehicle repairs.

So what small business advertising ideas are you thinking of as you look to move outside the box? Read more

Do You See Paying the Bills as a Joyful Part of Running Your Own Business?

If you don’t, you should!

What are some steps you can take to make the bill-paying experience feel more joyful?

I like to put on red lipstick and kiss my checks, and imagine the love in that money going out to those people and more money coming back to me.

I actually have this statement printed on my own business checks:  “Prosperity in huge amounts flows to you and comes back to me”.

How would you feel about writing something like that on your checks?

It’s like playing a game that’s all about getting into a relationship with this idea of money that goes out and then comes back to you.

You can actually bless it as it goes out and expect that it comes back to you in even more amazing ways! Read more