Is Your Business Recession Proof?

When it Come to Making Your Small Business Plan, is the Online Aspect Giving You Chills?

I’ve talked to many Spiritualpreneurs who seem to have a great fear of running the online aspect of their business, but (and this is coming from a real ‘techno-phobe’ here), having an online business is a lot less complicated than you may think it is!

Having any kind of business starts first at the Inner level – and if you don’t believe you can know what you’re doing when it comes to running your business online, there are a lot of other piggybacking beliefs that are riding on that…

• I don’t have what it takes
• I’m not good at technology
• Everybody else knows more than me
• I don’t have the time
• I glaze over when it comes to learning things like this…

You’ve got all these things rolling around inside your head – it’s sort of like Prego Spaghetti Sauce – ‘It’s all in there’!

So the first thing you want to do is get clear on what the beliefs are that you’re telling yourself – get really honest with yourself – what are you telling yourself about why you can’t have an online business?

Then, while you’re putting together your small business plan, start to identify the areas that you feel like you need more support on. If you’re feeling like, “Oh I just don’t understand blogging. Social Networking – it gives me a headache! I don’t get how to do this or that…”

Well, start out with identifying the areas YOU think are important to having in an online business, and anywhere that you feel you are lacking.

You also want to identify the areas you feel belong in an online business that you really do feel like you have some sense about, because there are things that are really serving you at an inner level with your beliefs, and at an outer level you do have competencies and skill sets and brilliances that are serving you.

People tend to focus on everything they can’t do, everything that don’t know how to do, everything that’s confusing or overwhelming – but you have to remember that for everyone that says they can’t do an online business, there are both inner and outer level reasons you have to address in areas that are both serving you and not serving you.

It’s very important to look at it from both sides.

A good starting point for having an effective online business, whether you understand all the ‘technology’ involved or not, is to simply map it out. Take a piece of paper and make a flow chart.

• OK, someone comes to my blog or website. What happens?
• What do I want them to experience?
• What do I want to have occur?

Map it out all the way down to all the different levels of all the different things you want to offer. Think of it as your online small business plan.

Online business are often based in having an effective profit funnel – you introduce yourself to people through free or lower end products and begin building relationships and credibility, eventually going all the way up through to higher end products – programs, seminars, continuity programs – it goes all the way through. Read more